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Guerrilla marketing is an advertising strategy wherein low-price unconventional means (graffiti or road artwork, sticker bombing, flash mobs) are used, often in a localized trend or large community of individual cells, to convey or promote a product or an thought.
Dr. Peter Reeves is a Lecturer at Salford Business College and Programme Leader for MSc Marketing and MSc Social Business and Sustainable Marketing.. At MSc stage he has taught Marketing and Services Management, Strategic Marketing Management, Model Administration, Marketing Administration, Strategic Management and Managing Clients and Markets.
He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016). Study strategies on this informative white paper that present a response to Forrester’s Report, Your digital experience know-how technique begins with a customer journey map”.