What do the subsequent twelve months hold for airlines and hospitality businesses? Amazing progress is being made in some international locations, whereas others are lagging. In the short-term the travel trade might be characterized by a new kind of travel buyer whose expectations and preferences will drive demand. Professionals in Travel and Tourism perceive the obsession with breaking down how crisis tradition is redefining traveler behavior, loyalty and values. Truth is, and we’ve heard it many occasions, travel won’t ever be the same. So, in the Transforming Travelers research, part of Ketchum’s Brand Reckoning 2020 study, we dug deeper and requested some uncomfortable questions to gauge what vacationers are really feeling, considering and planning.
There can be an opportunity to use digital as a advertising platform, offering consumers personalised experiences based on their very own personal circumstances. In the travel trade, intermediaries, such as Expedia, have enhanced their digital funding. …