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Having Effective Marketing Strategies Marketing is itself a strategy and so no marketing plan is completely fool-proof. For any marketing strategy to be effective, it should be able to convert some customers and for this to happen there are some important qualities to be kept in mind. It is important to understand that a marketing plan cannot be a killer strategy without implementing it. The five qualities are outlined below and clearly explained. Product focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. Take an example of working class women in different ages, what a woman in their 50’s would prefer to wear is not what a woman in their 20’s desire. when the product to be marketed is shoes, shoe how the short women could appear taller in them to make the campaign to be effective. This focus should be clearly defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. The focus should be on the prevailing fashion but while making sure that the age as well as the sex of the market is clearly outlined. Most of the times, focusing on the market enables one to understand the likes of the targeted audience. purchasing power of the targeted audience should also be considered. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market.
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Any product to be marketed should be quantifiable in terms of numbers. All details whether major or minor should be considered because no information is too invaluable. The strategy should be measures in order to make it possible to determine the return on investment.
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It is only a strategy that has responsibility and accountability that should ensures the success of the marketing plan. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. a good marketing plan requires absolute commitment of all involved. Commitment of all involved should be in perspective for a marketing plan to be considered to be good. Every person has to know their job and always be aware of their outcome. A marketing plan has steps to be followed from setting goals to measuring quantifiable results.