Importance of Crowdfunding This refers to the collective efforts of several people who join hands and put their money together to support other people and organization in starting up businesses. Crowdfunding is used in supporting a wide variety of activities, which include disaster relief, supporting of artist by fans, support of political campaigns, they can also fund companies, citizen journalism and also other activities like the scientific research. It is not easy to get capitals to start up a good business, and that is why the crowdfunding is there to give you the support that many people desperately need. There are many benefits that come with Crowdfunding which is important, through the help of other people, or collecting the donations from several people and special groups or organizations to do a certain planned activity and start up a company. You will benefit from getting enough money to start business. This lets you have enough publicity about all the products and the services that you are offering, this is so because a huge number of parties will be pulling in the big bucks. Crowdfunding is started by certain groups, and particular individuals get the donations to start up the business procedures. Because your products and the services will be well advertised and publicized many investors will be interested in joining the platform. This is how the awareness is spread to the potential investors for the new business enterprise. The crowdfunding generate trust, trust matters a lot when you want to invest. The products and the services that you are offerings has to be credible and trusted, and the investors have to be ensured of the same. You can increase the level of trust by trading off and selling the products to the same people who are in the group, and they are the same people you will be sourcing the funds. The increased level of trust through the sales within the groups attracts more investors. The platforms helps in creating the awareness. This increases the awareness. The press will advertise your business on the front pages of the newspapers to create more awareness about your business. More success is achieved through the publicity created by the social media. This will create the awareness even to the big business enterprises who will be interested in investing in your crowdfunding. The positive marketing from the press will attract more and huge invested who will be more than willing to invest in the crowdfunding and therefore and ensures the members to benefit even more. When you have more money from the investors you will be able to get more money to do more campaigns for your products and services. This makes your product and services well known. This will help you to build your customer base and even better potential investors further.