A London-headquartered influencer marketing agency, House of Marketers, is set to accelerate its international expansion after securing private equity backing supported by a seven-figure funding package.
The agency has completed a private equity buy-out backed by a seven-figure loan from Frontier Development Capital (FDC) and investment from Ethos Partners.
House of Marketers was founded in 2020 by former TikTok employee Inigo Rivero and marketing entrepreneur Rohan Midha.
The agency delivers creator-led campaigns across platforms including TikTok, Instagram, and YouTube, and works with more than 100 brands each year through a global network of over 250,000 influencers.
Over the past three years, House of Marketers has increased revenue by more than 50 per cent annually to almost eight figures, with more than 95 per cent of revenue generated outside the UK, including 65 per cent from Asia.
The funding will support the agency’s next phase of growth, with plans to expand internationally while investing in technology, data capabilities, and new service lines.
Inigo Rivero, co-founder and chief executive of House of Marketers, said: “We are excited about the opportunities ahead as we continue to expand internationally and enhance our offering to clients.”
FDC provided the funding through its Evolution fund.
Charlie Robinson, of FDC, added: “House of Marketers helps brands handle an increasingly fragmented digital setting and has quickly established itself as a leader in its field.
They plan to use the funding to scale internationally and build on its market position, with a focus on expanding its services and capabilities.
The investment is expected to support the agency’s continued growth and expansion into new markets, including Asia and other regions.
With the new funding in place, House of Marketers is poised for continued growth and expansion.
In terms of numbers, House of Marketers has seen significant revenue growth over the past three years.
The agency’s revenue has reached almost eight figures, with a significant portion of it coming from outside the UK.
Meanwhile, the number of brands the agency works with has also increased, with over 100 brands partnering with them each year.
It has a global network of influencers, with over 250,000 influencers working with them across multiple platforms.
House of Marketers has established itself as a major player in the influencer marketing space, and its latest funding round will likely support its continued growth and expansion.
For more information on the influencer marketing industry, visit the Federal Trade Commission website to learn about marketing strategies.
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